Natural dog food for a better and healthier life!

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Have you ever considered feeding your dog a natural dog food made with real ingredients?

Joy in the Bowl is all your dog needs for a better and healthier life!

Our gourmet dog food is made with high quality wholesome ingredients that are easy to digest, gluten free and full of nutrients and taste! No corn, no soy, no rendering meat, no fillers, no preservatives. It’s all natural and real food!

  • USDA selected meats
  • Variety of vegetables
  • Enriched long grain white rice
  • Superfood ingredients (e.g. flaxseed meal, omega 3 fish oil, extra virgin olive oil)
  • Selected blend of vitamins and minerals
  • Nutritionally balanced according to AAFCO guidelines

Make your dog happier! Make your dog healthier! 

Proudly born in Wilmington/ NC.

Our Values


natural dog food

We strive to get the most nutrients from the human grade wholesome ingredients we carefully pick to use. We believe this is the best way to provide our beloved pets with optimal health.

Gourmet Food

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We believe in providing our dogs with a remarkable experience through gourmet food. Yes, dog food can have an outstanding taste and appearance, even more so when compared to dry, industrialized food.


Joy In The Bowl has the best dog food

We know it is important to enjoy the time we have with our dogs. Keeping this in mind, Joy in the Bowl makes the delivery up to the feeding time more convenient, so there will be plenty of time to spend with those who matter the most.